Capsalus Growth Strategy
Capsalus’ core management team leverages decades of diverse industry experience and functional disciplines to build a world-class company with deep operating expertise focused on the ever-expanding $600 billion global health and wellness industry. With a proven track record of stewarding growth in companies ranging from better-for-you consumer products to leading technology providers, and in light of shifting preferences and purchasing habits among increasingly health-conscious, beneficent consumers, the Capsalus team recognizes the tidal wave of innovation and niche, high-yield opportunities on the horizon as well as the attractive long-term characteristics of the industry. Drawing on a vast knowledgebase and network encompassing a range of key areas, collectively we bring a dynamic and informed viewpoint to any opportunity we look at.
Applying best practices in operations and brand marketing with unwavering attention to financial performance, we are dedicated exclusively to opportunities in the health and wellness industry -- specifically in the healthcare services, consumer products, biotech/pharmaceuticals, and media and technology sectors. Within this scope, and in keeping with our corporate mission, we seek businesses working to make a greater degree of health, wellness, and prosperity - be it societal, ecological or otherwise - more attainable by more people.
Capsalus management has extensive experience in building robust companies marketing innovative, branded products and services addressing changing consumer demands. As entrepreneurs, we’ve demonstrated keen trend-spotting capabilities and enjoyed successes in raising capital for, and starting, re-structuring, sustaining and exiting lucratively, the types of businesses we are now partnering with and acquiring.
We are looking for start-up businesses that have identified gaps in the consumer health and wellness marketplace and are delivering pragmatic, proprietary solutions in response. In evaluating prospective Capsalus portfolio companies, we look for those that have:
- achieved a leadership position in their niche, or have the potential for leadership based on innovation and operational excellence;
- assembled a battle-tested management team with combined corporate and entrepreneurial experience;
- established a distinct competitive advantage supported by a compelling brand platform;
- developed a proven business model, demonstrated through new customer acquisition and recurring revenue streams;
- displayed potential for rapid growth, given sound planning methodologies and strategic partnership development;
- formulated a clear exit strategy consistent with Capsalus investment goals.
Note: While we consider the above to be our core criteria, every start-up is unique on some level. Given the comprehensive spectrum of Capsalus services reflecting the hybrid of capabilities we bring to the table, we are flexible in terms of the approach and level of participation we take in each company; we will not look at every opportunity through the same lens.